There are two aspects to this strategy: Painting a picture of the future of what life will be like if they DO take action with you and what life will be like if they DON'T.

To craft a picture of don't- start with identifying their problem and help them become more aware of it. But be careful to not prey on their fears. Use it wisely and compassionately.

For the do- Show them examples of transformation. Do this using testimonials It's one thing to tell people what will happen if they follow you but another to prove that your stuff works by showing people who were just like them not too long ago