You don’t need to post every picture or video you take on Instagram. In order to build a reputation as a brand people want to follow, try to only post your best content. So if you’re debating where to post that amazing video you just recorded, think of Instagram first.

If you only post content that is of the highest quality, you have a better chance to convert followers into brand loyalists. And high quality could simply mean your content is well-edited, interesting, timely, and on-brand. Every single post matches their brand, even when there are no products mentioned.