Recuperation
Recuperation: the process by which subcultural ideas and images become commodified and reincorporated into mainstream society
Today, recuperation is achieved through micro-aesthetics, memes, and online communities they stem from
Unlike the radical subcultures of yore, which had their own visual schema, language, and aesthetics, these digital scenes aren’t exactly subcultural.
They often promote a sort of political weakening.
4 days ago