Have a thoughtful About Us section
Is your business Black or LGBTQ+ owned in an industry that largely isn’t diverse? Is being eco-friendly a big part of your mission? Are you at the cutting edge of your industry? Do you have a particularly unique or interesting expertise? Do you give back to the community?
This is the place to tell your story — a story that a reporter or producer can turn around and pitch to their leadership as a reason why YOU will be interesting to their audience.
4 days ago