Cosiness is a broad concept. It is a feeling of refuge, comfort and wellbeing. It is the idea of being in a space where you feel completely content and at ease.

During the pandemic, global interest in all things cosy has risen. Across interiors products, keywords related to cosy living rose 46% in the UK and 11% in the US. "Cacooning" was one of Pinterests' top trends for 2021, and "cosy aesthetic outfits" rose 100% from last year.