Sometimes people are hesitant. Sometimes they’re insecure. Sometimes they’re shy. Whatever the reason, sometimes people will ask a different question than the one they really want you to answer.

One employee might ask whether you think he should take a few college courses. What he really wants to know is whether you see him as able to grow in your organization; he hopes you’ll say you do and he hopes you’ll share the reasons why.

Behind many questions is an unasked question.

Is your business Black or LGBTQ+ owned in an industry that largely isn’t diverse? Is being eco-friendly a big part of your mission? Are you at the cutting edge of your industry? Do you have a particularly unique or interesting expertise? Do you give back to the community?

This is the place to tell your story — a story that a reporter or producer can turn around and pitch to their leadership as a reason why YOU will be interesting to their audience.