#4. Introduce Features as “Magic Gifts” for Overcoming Obstacles to the Promised Land <p>Successful sales decks follow the same narrative structure as epic films and fairy tales. When you introduce your product or service, do so by positioning its capabilities like the Lightsaber, Wizardry and spells. It's the foundation for an engaging conversation with prospects about why it's so hard to reach the promised land with traditional solutions.</p>

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