“Wicked” products range from the functional to the positively ridiculous, but they seem to be absolutely everywhere. Our critic explains why the merchandising actually makes a kind of sense. https://t.co/9eUo4wA3SZ
‘Wicked’ and the Merchandising Juggernaut That Eclipses ‘Barbie’
The new movie’s tie-ins are the logical endpoint for a Broadway show that always intended to be huge.
https://t.co/9eUo4wA3SZ
2 months ago
