Creativity is often the result of taking risks. It requires stepping outside of your comfort zone and experimenting with new approaches. This can be intimidating, but it's important to remember that failure is a natural part of the process. In fact, some of the greatest innovations in history have been the result of failed experiments. By being willing to take risks and learn from your mistakes, you can develop your creative abilities and grow as a person. So, don't be afraid to try new things and take risks. The more you do, the more you'll learn and the more successful you'll become.

1. Frank’s research convinced him that the specific theoretical framework of a given therapy has little to do with its effectiveness.
2. The most important factor is the therapist’s ability to induce the placebo effect, by convincing patients that they will improve.
3. Many patients respond to therapists and therapies with scientific status, Frank noted, but others might prefer a faith healer, witchdoctor or shaman to a Harvard-trained psychiatrist.
4. Frank spelled out this perspective in his influential 1961 book Persuasion" target="_blank" class="inline-link">https://findings.org.uk/do... and Healing: A Comparative Study of Psychotherapy.

• If it doesn’t induce the reader to proceed to the second sentence, your work is dead. Of such a progression of sentences, each tugging the reader forward until he is hooked, a writer constructs that fateful unit, the “lead.”


• Do not count on the reader to stick around. Readers want to know very soon what’s in it for them.