1. Frank’s research convinced him that the specific theoretical framework of a given therapy has little to do with its effectiveness.
2. The most important factor is the therapist’s ability to induce the placebo effect, by convincing patients that they will improve.
3. Many patients respond to therapists and therapies with scientific status, Frank noted, but others might prefer a faith healer, witchdoctor or shaman to a Harvard-trained psychiatrist.
4. Frank spelled out this perspective in his influential 1961 book Persuasion" target="_blank" class="inline-link">https://findings.org.uk/do... and Healing: A Comparative Study of Psychotherapy.

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