The Law of Polarity decrees everything in the universe has its opposite: hot-cold, good-bad, inside-outside.

Nature :

• There are a right and a left side to your body and a front and back.
• Every up has a down, and every down has an up.
• Everything has an opposite that is equal.

TIP:

• Understanding the Law of Polarity helps you see both sides of a person, situation, or circumstance.
• You’ll be aware that it’s your thoughts and choices, not your circumstances, that will create the life you desire.

You can’t predict what people will want to read. So don't worry about pleasing others.

Don’t try to visualize your audience; every reader is a different person. Don’t try to guess what sort of thing editors want to publish or what you think the country is in a mood to read. Editors and readers don’t know what they want to read until they read it. Besides, they’re always looking for something new.

• If it doesn’t induce the reader to proceed to the second sentence, your work is dead. Of such a progression of sentences, each tugging the reader forward until he is hooked, a writer constructs that fateful unit, the “lead.”


• Do not count on the reader to stick around. Readers want to know very soon what’s in it for them.