1. Frank’s research convinced him that the specific theoretical framework of a given therapy has little to do with its effectiveness.
2. The most important factor is the therapist’s ability to induce the placebo effect, by convincing patients that they will improve.
3. Many patients respond to therapists and therapies with scientific status, Frank noted, but others might prefer a faith healer, witchdoctor or shaman to a Harvard-trained psychiatrist.
4. Frank spelled out this perspective in his influential 1961 book Persuasion" target="_blank" class="inline-link">https://findings.org.uk/do... and Healing: A Comparative Study of Psychotherapy.

Writers must constantly ask: "What am I trying to say?" Most of the time, they don’t know. Then they must look at what they have written and ask: "Have I said it?"

If something isn’t important enough for your writing, then remove it. In fact, most first drafts can be cut in half and still get the point across without losing anything important.

“Clear thinking becomes clear writing; one can’t exist without the other.”