Social media and fashion shows
Fashion shows have always been about creating visibility and exposure for a designer's collection with the end goal of selling clothes. Technology placed fashion weeks within reach of everyone and changed it into a pop-culture phenomenon. As the fashion influencer emerged, the street style followed.
The rise of social media also led to brands choosing to livestream their shows to all. The change has expanded over the last year, causing designers to embrace a digital format over gatherings.
2 months ago