Artists like Jay-Z and Kendrick Lamar have been extremely influential and now have been recognized by being nominated for and winning in multiple categories in the 2018 Grammy Awards, including "record of the year".

Tyler, another Grammy-nominated rapper, is only 26 years old and has an animated sitcom, his own pair of sneakers in the market, and is planning to expand into furniture and film.

The Stereotypes, once on the verge of bankruptcy, were later nominated for Producer of the Year among other Grammys.