In 2007, the web was at an inflection point — where streaming content met social media — and the frontiers of this new world were strange, gross and exhilarating. We logged on just to collectively recoil at the very worst of what we found. When you’re presented with something in a negative imperative, as in don’t Google 2 girls 1 cup, “you almost feel challenged to do the opposite,” says brad Kim, founder and Editor-In-Chief of know your meme ­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­-