Creative ideas are not confined to an exclusive group of talented people. We are all born with innate creative ability; you have only to observe a three-year-old at play to know that.

In many ways, creativity is a muscle with which we’re born. As with any muscle with which we’re born, it can be exercised, built, and made stronger.

Like exercising with a good training partner, the combination of competition and cooperative effort inherent in group brainstorming can inspire us to push our thinking harder and farther.