Hygge is the pursuit of everyday happiness – it's about finding joy in the experience of each and every day. It's about finding an appreciation for the small things that add huge value to our lives.

This appreciation manifests itself in Danish culture because hygge is also about togetherness and sharing. While you can experience hygge by yourself, the Danes put a lot of emphasis on spending time in intimate groups. The core ideas are around well-being, coziness, warmth, safety, intimacy, and gratitude.