“Money is not the value for which goods are exchanged, but the value by which they are exchanged.”

There are two aspects to this strategy: Painting a picture of the future of what life will be like if they DO take action with you and what life will be like if they DON'T.

To craft a picture of don't- start with identifying their problem and help them become more aware of it. But be careful to not prey on their fears. Use it wisely and compassionately.

For the do- Show them examples of transformation. Do this using testimonials It's one thing to tell people what will happen if they follow you but another to prove that your stuff works by showing people who were just like them not too long ago

• Despite significant progress, it is important to be aware that gender inequality still exists.
• Women are still discriminated against, and many aren’t aware of the ongoing bias.
• Women are noticeably absent from leadership positions.
• Whether it’s due to childhood learned bias or motherhood, many women tend to be less committed to pursuing leadership positions.

Example: Only 4% of Fortune 500 company CEOs are women even though women outperform men in pre-professional academic settings.  

Be mindful that you represent your employer. Thus, post information like you’re posting on their behalf.

Use good judgment when posting online. For example, if someone posts negative information about the organization, don’t fly into a confrontation. Instead, tell someone in charge who can handle the matter or give you instructions on how to handle it.